When Assets MFB was set to launch MonieTree—a next-gen digital product—they needed a compelling visual identity that was bold, symbolic, and futuristic. The product represented growth, accessibility, and digital empowerment. Our brief was to capture all of that visually and motionally.

We crafted a visual language rooted in symbolism, using a glowing digital tree to represent prosperity and interconnectedness. Currency icons sprouting from the tree conveyed MonieTree’s value proposition at a glance. Our motion direction emphasized modernity, with dynamic transitions and animated elements that reflected financial energy and momentum.

 Designed the launch visual showing a glowing currency tree rooted in technology, with the Naira symbol at its heart. This became the anchor visual for launch campaigns and investor decks.

 Produced static and animated visuals optimized for social, product pages, and in-app announcements.

Developed short motion clips and transitions for brand teasers and announcement reels.

• • Design Language: Created a graphic style that balanced sleek tech imagery with local relevance—positioning MonieTree as both global and grounded.