Fetswallet, a leading digital financial platform in Nigeria, needed a refreshed visual and motion direction to reflect its modern solutions, build deeper user connection, and drive engagement across social and digital touchpoints. The challenge was to simplify technical messages while maintaining energy, clarity, and cultural relevance.

We began by immersing ourselves in the brand—its product, people, and purpose. Through user insight and competitive mapping, we defined a bold, consistent design system that worked across platforms. Our focus was to craft visuals that not only looked great, but moved with intention—telling stories that informed, educated, and delighted users.

What We Did

• Visual Language: Created a vibrant, minimalist visual system with bold icons, purposeful typography, and brand-consistent color schemes.

• Motion Assets: Developed animated explainer videos, festive campaign reels (New Year, Christmas), and snappy feature walkthroughs (e.g., “Transfer in 30 seconds”).

• Content Variety: From quick tutorials to holiday-themed celebrations, each motion piece was optimized for mobile, high engagement, and emotional resonance.

• Tone & Style: Friendly, contemporary, and distinctly local—matching Fetswallet’s ambition to be both innovative and relatable.

The new motion direction significantly elevated Fetswallet’s presence across digital channels. Videos like "How to use Fets", "Transfer in 30 Seconds", and "Fets Christmas" not only increased engagement but became key assets in user acquisition and retention campaigns.