The client needed eye-catching, informative table-top displays to drive engagement and awareness within physical retail or dining environments. The displays had to:

• Clearly communicate key offers or messages at a glance

• Be visually appealing to encourage interaction

• Align with existing brand colors, fonts, and tone

Key constraints included space limitations on tables, durability of the material, and the need for clarity from multiple viewing angles.

We approached the design with the principle that simplicity and storytelling win attention in busy environments. This meant:

• Using bold, contrasting colors to instantly capture the eye

• Employing clear hierarchy of information—headlines, supporting text, and calls-to-action were prioritized for quick scanning

• Incorporating vibrant, relatable illustrations of diverse people enjoying relevant experiences (e.g., dining, celebrating) to foster emotional connection

• Exploring multiple structural mockups—both A-frame and tent styles—to ensure stability and visibility on different table sizes

Typography and iconography were customized to reinforce the brand’s personality while ensuring readability from a distance.

• 3D Mockups of several table-top display variations showing them in realistic table environments

• Designs optimized for print, with bleed and fold lines prepared for production

• Different thematic versions tailored to campaigns: e.g., one focused on promotions for food & beverages, others highlighting celebrations and social gatherings

The final products effectively increased point-of-sale awareness, encouraging impulse purchases and reinforcing brand presence in key customer spaces.