Zinger Vodka, a bold new entrant in the spirits category, needed a striking identity and launch campaign that would stand out in a saturated market. The brand aimed to communicate its citrus-infused character and premium quality, while appealing to a young, adventurous demographic across lifestyle and outdoor channels.

We developed a vibrant brand narrative anchored on the tagline “Zing Up Something Awesome.” Our visual direction blended handcrafted badge-style design with juicy, photoreal citrus elements to evoke freshness and richness. We extended this look across digital assets, packaging, and campaign mockups. Each visual asset was created to feel bold, fresh, and unmistakably Zinger.

• Logo + Badge Design capturing the artisanal and vintage edge of the vodka’s spirit.

• Product Visuals with high-impact fruit compositions and bold lighting.

• OOH Concepts including street-level and billboard mockups for launch visibility.

• Campaign Adaptations across social media, experiential rollouts, and merchandising visuals.