AfriOne, an emerging brand in consumer electronics and home appliances, needed striking and cohesive visual content to promote its growing line of electrical products—ranging from standing fans to blenders and toasters. The brand aimed to compete with more established players in a crowded retail space, where design quality heavily influences perception and purchase decisions.

We began by evaluating the AfriOne product catalog, identifying visual gaps in how the brand communicated quality and functionality. Our goal was to elevate the perception of affordability without compromising visual elegance. Using clean layouts, premium lighting mockups, and 3D-style renders, we created product-focused designs that emphasized key features such as energy efficiency, multi-functionality, and durability.

We developed a suite of high-resolution promotional designs for online and in-store campaigns. This included product packaging concepts, display ads, catalog visuals, and carousel-ready social creatives. Each asset was tailored to highlight AfriOne’s edge—locally available, reliable, and user-friendly electronics for everyday African homes. The outcome was a unified visual identity that made AfriOne products stand out—on shelves and screens alike.