Haier Thermocool needed to connect with today’s fast-moving consumer market through engaging, product-driven content. With a diverse product lineup—including air conditioners, washing machines, and generators—the brand sought to communicate value, efficiency, and innovation through digital storytelling.

We crafted four focused motion campaigns: a brand promo, a product spotlight on washing machines, a summer-ready AC sales ad, and a year-end wrap-up. Each video combined dynamic visuals, clean animations, and localized messaging to align with customer pain points—like power efficiency, product durability, and seasonal demand. Design consistency and narrative flow were key to anchoring brand trust.

We produced a polished suite of video content designed for online advertising, social platforms, and in-store screens. The visuals were optimized for clarity and performance, with vibrant transitions and minimal text overlays, ensuring each campaign delivered the intended message without noise. From launch promos to feature breakdowns, the videos gave Haier Thermocool a versatile media kit fit for both awareness and conversion.